What Is The Importance of Wholesale Online?

share with :

What Is The Importance of Wholesale Online

At the moment, the world of wholesale is quickly changing and evolving, due to the arrival of digitalization across the industry. Many wholesalers are transforming their traditional wholesale into “wholesale online.” Besides, customers now prefer online as the medium for everything from chatting, working, and purchasing products.

What is the importance of doing wholesale online in this digital era? Let’s learn why wholesale businesses need to adapt to the new digital business landscape.

Why do we need wholesale?

Before we learn the importance of doing wholesale online, let’s get to know how wholesale contributes to the market.

Wholesale is a business that sells goods in large quantities at a low price, usually to retail stores. Typically, it acts as an intermediary between the manufacturer and the retailers. Wholesaler mostly deals in the B2B (Business-to-Business) sector, nowadays many wholesalers are also engaged directly with general customers to expand their revenue channel. In contrast, customers can take advantage of wholesale by purchasing products in bulk at a lower price than retail stores.

The Importance of Wholesale Online

Now that the question; “why do we need wholesale?” has been answered. Let’s explore the importance of doing wholesale online.

  • Respond to Customer’s Behavior

The influence of digitalization coupled with the COVID-19 pandemic has changed customers’ behavior all around the world. People are less likely to leave their homes, instead, they turn to online platforms to make a purchase. From home appliances, clothing, food and ingredients, etc.

By engaging in wholesale online, entrepreneurs can adapt to the changing behaviors and make a profit.  In addition, the online world allows wholesalers to quickly discover new trends in the industry. This allows wholesalers to make the best decision when selling to customers or establishing a business deal with retailers.

  • Expand business reach

Wholesalers with only a physical store would only be able to reach a certain number of customers or retailers in the area. However, by doing wholesale online, they are capable of connecting to new customers who are not within the business area, targeting new customer segments internationally, or even extending business connections through the platform.

  • Lower Business Cost

One of the biggest advantages of having a wholesale website is cost reduction. Many wholesalers struggle with expenses such as monthly rent, repairs and maintenance, store design, warehouse, etc. In many cases, even after investing in products and services, they still don’t receive desired profits or a return on investment. 

With the highly competitive business environment of today, being able to reduce the cost of doing a business is always beneficial for entrepreneurs. Without online channels, most wholesalers would have been out of business. 

All the mentioned above are the importance and fundamental benefits of doing wholesale online. Although moving to online may be beneficial for the business, but “omni channel” approach could prove to be more advantageous.

Omni Channel: Integrates Online & Offline

The omni channel is the integration and cooperation of the different channels, mainly the physical store (offline) and the wholesale website (Online). This creates a seamless O2O that wholesalers can use to carry out new business deals, engage with manufacturers, or interact with customers in the most convenient way. Therefore the omni channel approach can provide a better trading experience, achieve more revenue, and create a superior connection with new markets.

For a successful start to omni channel, first, you need to find the right wholesale platform that supports this approach. That is why we recommend “PhenixBox,” the first and only omni channel via website and application. 

PhenixBox, An Omni Channel Wholesale Platform

PhenixBox is a wholesale platform that supports offline and online trading. It is available for wholesalers and customers in Thailand and the Southeast Asia region to meet with different brands both domestically and internationally. Easily browse through the various online stores and quality products with convenience, safety, and 24 hours trading, as well as meet with exclusive features such as Group Purchase, Seller Store, E-Catalog, and more.

Visit PhenixBox website: www.phenixbox.com or Download the application via Google Play or App Store.

Now that we have the best wholesale platform, let’s look at the best offline channel such as a wholesale center that can help entrepreneurs kick-start better business and make more sales.


AEC TRADE CENTER – PANTIP WHOLESALE DESTINATION stands as the largest, most comprehensive wholesale center in the Thailand and Southeast Asia region, located in the center of Bangkok, Thailand. This is the perfect place to start your wholesale business. 

Apart from service integration with PhenixBox, AEC TRADE CENTER hosts the first FOOD DESTINATION CENTER campaign in 2022 that enables wholesalers to find quality and variety of food products and services at the best price from manufacturers and dealers. Additionally, AEC TRADE CENTER has an effective Solution Service Center (SSC) that offers various support services for wholesalers such as BUSINESS MATCHING AREA, B2B/B2B2C PARKING SPACE, LOADING ZONE, LIVE FEEDING & STUDIO, DEMO KITCHEN, etc. 

For wholesalers who are interested in joining AEC TRADE CENTER – PANTIP WHOLESALE DESTINATION and participating in the FOOD DESTINATION CENTER campaign, please see the contact details below.

Free Register for Online Sellers:


For more information, please visit


💻 Website: https://aectradecenter-th.com/ 

💻 PhenixBox: https://www.phenixbox.com/ 

👥 Facebook: https://www.facebook.com/aecpantip 

📩 Inbox: https://www.facebook.com/messages/t/aectradecenter.th  

💬 Line: @aecpantip

📞 : 061-416-6790, 065-950-5986

Close Popup

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Close Popup
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services